Brand Engagement Reports
In today’s business environment, it is evident that there is a greater appreciation for, and understanding of, branding and the impact it can have on competitive advantage. Marketing and brand development has made its way into the C-Suite; some companies allocate healthy budgets to brand development; and, many understand the importance of consistency of look, feel and tone of voice in communications. Yet, in many cases, companies fail to manage brands as what they truly are: assets.
If we agree that brands add value, it is critical that you manage them like any other asset by measuring and tracking their performance. The first step is understanding the degree to which your target market knows, likes and trusts your brand. Brand Engagement reports allow subscribers to benchmark their performance in the following areas: brand engagement, brand awareness, brand loyalty and brand trust. Reports are currently available for the following industries:
- Consumer Finance
- Insurance (Coming in August 2022!)
Latest Report: Consumer Finance June 2022
- The commercial banks dominate the market when it comes to awareness and market share, but fall behind when considering reputation and loyalty.
- The main drivers of brand selection are related to convenience – both digital and in person – and customer service.
- The report also investigates consumer perceptions of consumer finance fees. Almost half of respondents felt that consumer finance companies’ fees were high.
CIBC FirstCaribbean International Bank currently leads the consumer finance industry in Barbados for brand engagement.