The Audience Analysis series of reports provides insight into the socio-demographic profiles of users of various forms of traditional and social media and alternative advertising.

The Audience Analysis series helps users:

• Understand consumer media behaviour, including tracking behaviour over time
• Explore media behaviour by age, gender and income
• Examine media behaviour by device (available from June 2020)

As a member, you can also dive deeper into the data by requesting custom queries.

For access to this and other restricted content, consider Becoming a Member of AE Insider.