Reports | AE Insider

Benchmark Your Performance

Audience Analysis

Media placement should involve more than simply choosing the most popular channel. Effective advertising requires an understanding of where your audience turns to for information and entertainment. Audience Analysis reports dissect the main channels by demographic to provide the first layer of analysis.

Available Channels

Newspapers and TV

Reports available quarterly from June 2022

Radio

Reports available quarterly from June 2022

Social Media

Reports available quarterly from June 2022

Alternative Advertising

Includes other advertising channels, such as billboards, in-store videos and cinema advertising, to name a few.

Coming soon! Watch this space.

Special Editions

Special editions focus on trending media and advertising topics, such as influencer marketing and online marketing.

Coming soon! Watch this space.

Brand Engagement

In today’s business environment, it is evident that there is a greater appreciation for, and understanding of, branding and the impact it can have on competitive advantage. Brand Engagement reports allow subscribers to benchmark their performance in the following areas: brand engagement, brand awareness, brand loyalty and brand trust.

Available Industries

Consumer Finance

Reports available twice a year from June 2022

Grocery Stores

Coming soon! Watch this space.

Insurance

To be released August 2022. Contact us for more info.

Home Goods

Coming soon! Watch this space.

Customer Experience

Customer experience has been taking centre stage in C-Suite discussions because of the tremendous impact that positive experiences have on customer loyalty, lifetime value and likelihood to recommend. This study will be available to AE Insider subscribers twice yearly. Armed with this data, we hope subscribers will be in a position to critically asses their customer experience performance.

Available Industries

Consumer Finance

Coming soon! Watch this space.

Grocery Stores

Reports available twice a year from July 2022

Insurance

Coming soon! Watch this space.

Home Goods

Reports available twice a year from August 2022

Patronage

Patronage reports provide insight into who is doing business with each of the organisations covered in the industry reports. It allows subscribers to dig deeper into their market share to understand the proportion of their patrons that are actually their target market as well as the other organisations that their target market is doing business with.

Benchmark Your Performance

Audience Analysis

Available Channels

Brand Engagement

Available Industries

Customer Experience

Available Industries

Patronage

Available Industries

Are Your Efforts Bearing Fruit? Find Out With AE Insider Reports.

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Download Sample - Customer Experience Consumer Finance

Download Sample - Customer Experience Grocer

Download Sample - Brand Engagement

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